WOODBURY, NY – COPEAC, Intermark Media’s exclusive ad network, announces the official launch of its proprietary ad tracking platform. The unprecedented technology offers enhanced reporting and customized tools to better meet the expectations of the growing online advertising industry and is an important addition to COPEAC’s growing suite of client tools.
COPEAC’s proprietary platform enhances ad tracking, reporting and distribution capabilities giving publishers a comprehensive offering of customizable tools to maximize campaign performance. The intuitive interface and easy to use navigation is uniquely designed around an intelligent platform built to provide the most powerful reporting and analytics for enhanced campaign insight and smarter decision making.
The new technology provides publishers with real time EPC (earnings-per-click) metrics for campaigns, landing pages and creatives for better campaign management. The platform offers publishers the tools to benchmark their success against the performance of other network publishers with similar promotion profiles. Providing publishers with real time network analytics allows publishers to learn the optimal times to run offers to maximize campaign performance; something the industry has not seen before.
The beta version launched on September 15, 2010 and received overwhelmingly positive feedback by the industry as predicted. “The industry has been in need of a technology upgrade for some time now and our new platform is just what the industry has been waiting for. In designing our platform we listened to industry experts, held numerous focus groups and collected valuable feedback to build a system that would not only provide better data, improved insight and more campaign control but actually help publishers maximize their performance -and we succeeded in doing just that,” says Mike Krongel, President and Founder of COPEAC.