Publisher Code of Conduct


COPEAC is dedicated to making publisher marketing a safe, reliable and successful means of doing business. We do not tolerate any fraudulent, misleading or abusive activities. Therefore, the following COPEAC Publisher Code of Conduct must be observed by all COPEAC Publishers at all times. If you are aware of any alleged violations of this Code of Conduct by any COPEAC Publisher, you are encouraged to immediately contact COPEAC at [email protected]. Any violations of this Code of Conduct may result in the immediate and/or permanent suspension of an Publisher and the withholding of any ill-gotten gains, in addition to any other rights or remedies which COPEAC may have.

 

1.

Misleading offers.  Publishers may not represent any offer in a deceptive, misleading or unfair manner. By way of example, Publishers may not:  

 

a.

state that an offer is "free", at "no cost" or use similar phrases when there is a cost to the consumer, such as, marketing ringtones as free or no cost when in fact the consumer must make a purchase in order to obtain the ringtones.

b.

fail to display explicit “terms and conditions” for all continuity and rebill offers. The price of both the free trial and the actual product must be indicated and the consumer must be aware of the “trial period” of their purchase.

c.

claim that a service or product can do more than it promises, such as, marketing debt consolidation offers as fixing your credit or eliminating debt without paying a portion back. 

2.

Sub-publishers. Publishers may not engage or permit any publishers, sub-publishers, resellers or advertising networks to promote or distribute a COPEAC offer unless you have an enforceable contract with such party that contains prohibitions substantially similar to those set forth in this Code of Conduct and such contract has been approved in advance in writing by COPEAC.  

3.

Third Party Services. Publishers may not violate the terms and conditions or guidelines of any third party services. This includes the posting of advertisements within user generated content (UGC) sites without prior approval from the site or using a site for commercial purposes when such use is expressly forbidden by the site. Examples include, but are not limited to, the posting of comments on user profiles on popular social media sites such as MySpace and Facebook.

4.

Trademarks. Publishers may not use third party trademarks to direct traffic to any Publisher or Advertiser websites in a manner that is confusing, tarnishes such trademark or implies an endorsement by, or association with, the trademark owner without the prior written consent of such trademark owner.

5.

Images.  Publishers may not use any person’s name, image or likeness (including celebrities) without such person’s prior written consent.

6.

Other Content.  Publishers may not use any third party content (such as graphics, text, video, audio) without the prior written consent of such third party, except to the extent permitted by applicable law.

7.

Privacy.  Publishers must strictly comply with all laws, rules and regulations regarding privacy and data security, including the collection and use of personally identifiable information, and ensure that all necessary disclosures are made to users prior to any data collection.

8.

Sweepstakes. You may not use COPEAC offers in connection with sweepstakes, contests or incentive programs without the prior written consent of COPEAC.

9.

SPAM.  Publishers must strictly comply with the CAN SPAM Act of 2003 and all applicable state and international email marketing laws to which their activities are subject. 

10.

Laws. Publishers must comply with all laws of the locality in which they are located and in which the offers are being promoted. Without exception, Publishers in the United States must comply the Children's Online Privacy Protection Act, Telephone Consumer Protection Act, Federal Trade Commission Act and all rules, regulations and guidelines set forth by the Federal Trade Commission and all applicable state laws.

11.

Spyware. Publishers may not use spyware, adware or malware in connection with the promotion or distribution of any COPEAC offers.

12.

Content. In order to maintain any affiliation with COPEAC, publishers must not encourage, foster or include any of the following content within, or one click away from, a Website or Email used in connection with an offer or COPEAC:

 

Profanity or Violence;

Personal advice when regarding monetary investments;

Bigotry and/or hate promoting for any type of race, ethnicity, religion, or political party and any other distasteful content;

Terrorist affiliations or promotions of any kind;

Content that violates the intellectual property rights of any third party, including copyrights and trademarks;

Software that collects internet users data for the use of commercial or personal use without complying with all applicable laws, including those related to privacy;

Any intention of hacking;

Pornographic or sexually explicit material;

Any material that discriminates against disability of any kind, age, gender or sexual orientation;

Any promotion of illegal substances or activities;

Any software that is placed with the intention of harming the functionality of the internet users computer software, hardware or telecommunications (such as viruses);

Any redirecting or “spoofing” with the sole purpose of gaining traffic;

Gambling or Lotteries;

Any content that is libelous toward another or threatens to harm others, whether physically or emotionally.

No personal information should be revealed on any such pages, including Personal Telephone numbers, Names, Email Addresses, Mailing Addresses, etc unless a user has provided their prior consent to such disclosure;

 

COPEAC employs a knowledgeable team who perform daily monitoring activities with software for the purpose of investigating any potentially fraudulent or misleading material that may lead to confusion for any third party users. COPEAC maintains the authority to deactivate any account that is found suspect to fraudulent activity.

The following are suspect to COPEAC as possible fraudulent action and could result in the immediate disbarment from the network:

 

1.

Click to Sale ratios are equal, and evident justification does not exist;

2.

False redirects for the sole purpose of generating high click rates.

13.

Children. You may not use any marketing channels or resources that you know or reasonably should know will primarily target individuals under the age of 18.

14.

False Claims. You may not make any guaranty or representation on behalf of an Advertiser or its products or services that has not been approved in writing by such Advertiser in advance.

15.

Termination. COPEAC reserves the right, in its sole and absolute discretion, to terminate or suspend a Publisher for an actual or suspected violation of this Code of Conduct.

 

This Code of Conduct is incorporated by reference into the COPEAC Publisher Program Operating Agreement. This Code of Conduct may be updated by COPEAC at any time.
Last updated: 8/27/09